
You are here: home > att brands > mrf

MRF started as a toy balloon maker in 1946 in South India and quickly grew to become one of India's largest and most respective companies. Renowned for product superiority and innovation, MRF continues to be one of the leading tyre makers in India.
The design process at MRF starts from the customer - input from individual customers are compiled by marketing and given to Corporate Technical MRF's R&D and Product Development Division or vehicle specific requirements are received from the OE customer.
MRF's team of 300 engineers and scientists give MRF enormous strength in product design.
MRF uses cutting edge technologies in predictive testing and design validation before it leaves the drawing board. These advances have significantly brought down the time to market for new designs.
Advanced raw materials are tested and approved in our NABL accredited labratories. MRF works closely with global suppliers in using the latest developments in material across the globe. The MRF labratories have the latest in testing equipment and closely monitor the quality of the material going into the tyres at the time of approval.
The prototypes for verification and validation testing are manufactured in one of MRF's 6 factories all of which are TS 16949/ISO 9001 certified. The tyres then go through testing for confirming the architechture and a series of indoor testing to ensure that they meet MRF's tight standards and also those required by the OEM or by any of the national standards like BIS/JIS/ETRTO/T&RA.
Tyres are now handed over to the Vehicle Dynamics Group, who now validates the design on the vehicle. These tests are done at the test track in a series of manoeuvres at various speeds, pushing the tyres to the limits of its capabilities.
Only after this lengthy process do MRF distribute tyres.

HOME | ABOUT | ATT BRANDS | APPLICATIONS | TYRE TIPS | FUN STUFF | 2009 CATALOGUE | NEWS & MEDIA | FAQ | CONTACT US
©2009 Australian Tyre Traders Pty Ltd
We pride ourselves in providing informative web content on the tyre industry. Some articles and information are sourced from our partners, associates and general web sites. If any external articles and information is displayed on this site we have made every effort to ensure that the source articles and information are referenced and linked back to the original location.
We ask you to please link back to this site if you wish to copy, upload and/or distribute any information that is obtained from this website. If you have any questions please do not hesitate to contact us
Disclaimer Privacy Policy
AUSTRALIAN TYRE TRADERS
23 SUNSHINE ROAD, WEST FOOTSCRAY VIC 3012
TEL +61 3 9687 4442 | FAX +61 3 9687 4448
sales@tyretraders.com.au | www.tyretraders.com.au